The key? Repurposing. One strong piece of content—like a blog post, podcast episode, or video—can fuel an entire week (or month!) of marketing with minimal extra effort. Here’s how to turn one great piece into ten powerful touchpoints: 1. Break It Into a Series of Social Posts Pull 3–5 key insights or tips from your content and turn each one into its own post. Use a mix of carousels, text graphics, or short captions to keep things visually fresh. 💡 Example: A blog on “5 Website Must-Haves” becomes five quick-fire LinkedIn or Instagram posts—each one focused on one must-have. 2. Create a Short-Form Video Turn the content into a 30–60 second reel or TikTok. Highlight a stat, bust a myth, or explain a key idea. You don’t need fancy equipment—just a decent phone camera and good lighting. 3. Film a Talking Head Video for LinkedIn Take your top takeaway and explain it in a professional but friendly video. This adds a human face to your brand and boosts reach through native video. 4. Send It as an Email Newsletter Summarize the content into a digestible email for your audience. Use a clear headline, a few bullet points, and a strong CTA (like "Read the full post" or "Book a strategy call"). 5. Turn It Into an Infographic or Visual If your content has steps, comparisons, or lists—make it visual. Tools like Canva make it easy to build eye-catching graphics your audience will want to save or share. 6. Record a Quick Podcast or Audio Snippet Use the content as a jumping-off point for a podcast episode or voice note. It doesn’t need to be long—5–10 minutes is perfect for driving deeper engagement. 7. Expand One Point into a New Blog Post Often one section of a blog could become its own standalone post. Dive deeper, add examples, and give readers more value. 8. Create a Lead Magnet or Download Package your content into a checklist, mini guide, or template. This is perfect for list-building and offering added value. 9. Use It as a Script for a Webinar or Live Training Got a juicy topic with strong takeaways? Expand it into a 15- to 30-minute live session on Instagram, Facebook, or Zoom. It’s a great way to connect with your audience in real time. 10. Answer FAQs in the Comments or Stories Use comments or DMs from the original content to spark Q&A posts or Instagram Stories. This keeps the conversation going and shows you’re paying attention. Final Thought: You don’t need more content. You need smarter content. When you repurpose, you’re not repeating—you’re reinforcing. You’re meeting your audience where they are, in the format they prefer, while staying top-of-mind without burning out. Need help building a repurposing strategy? 👉 Let’s talk. Supernova Marketing can help you get more mileage from every idea.
In this very cursory first look, find out how to use automation to streamline your efforts, save hours each week, and create more impactful campaigns. If you want to scale your marketing without burning out, automation is non-negotiable.