MARKETING STRATEGY

STRATEGY MEETING

Time Estimate: Dependent

Our Marketing Strategy service goes beyond quick fixes — it’s a comprehensive blueprint designed to align your brand, audience, and goals. We start by uncovering what makes your business stand out, then build a tailored marketing plan that maps your ideal customer journey from first impression to long-term loyalty.

Following your strategy meeting, you will receive documentation including:

• Brand and market analysis: Deep dive into your audience, competitors, and positioning.
• Campaign roadmap: A step-by-step outline of marketing channels, timelines, and goals.
• Messaging and content direction: Clarity on how to speak to your audience with consistency and impact.
• Brand design guidelines: Fonts, colors, types of imagery, shapes, icons, and other critical design elements that visually make up your brand
• Budget and ROI planning: Smart recommendations to help you invest where it counts.

This strategy serves as your launchpad — whether you’re building in-house momentum or partnering with our team to execute the plan.

EMAIL MARKETING

EMAIL CAMPAIGN SETUP

Time Estimate: 3 hours

Creates a complete email marketing system that automatically nurtures relationships with your customers and contacts, increasing engagement and sales without requiring ongoing management from your team.

EMAIL TEMPLATE DESIGN

Time Estimate: 2 hours

Provides professionally designed, mobile-responsive email templates that reflect your company's branding, improving open rates and engagement compared to generic emails.

SINGLE EMAIL BROADCAST

Time Estimate: 1 hour

After our team writes the copy, the email quickly communicates time-sensitive information to all customers, contacts, and other targeted segments, such as holiday hours, special events, or limited-time offers for services and products.

NURTURE SEQUENCE (5 emails)

Time Estimate: 5 hours

Automatically engages new patients with educational content that establishes your expertise and guides them toward continued care, significantly improving treatment plan compliance.

LIST SEGMENTATION & MANAGEMENT

Time Estimate: 1-2 hours

Organizes your customer and contact database for targeted communications based on past purchases, interests, and general offers, allowing for personalized messaging that increases response rates.

WEBSITE & LANDING PAGES

LANDING PAGE CREATION

Time Estimate: 2-4 hours

Creates conversion-focused pages for specific services or products that convert visitors to leads at 5-8x the rate of regular website pages.

LEAD CAPTURE FORM SETUP

Time Estimate: 1 hour

Designs intuitive, friendly forms that collect exactly the information you need while maintaining compliance and maximizing completion rates. Includes testing and optimizing for user experience.

BASIC SEO OPTIMIZATION

Time Estimate: 1-3 hours

Enhances your visibility in local searches for yours search terms and keywords, bringing more qualified traffic to your website from people actively looking for your products and services.

IN-DEPTH SEO FOR AI OPTIMIZATION

Time Estimate: 3-5 hours

Enhances your visibility in search that pulls your company into ChatGPT, Google AI, Claude, Grok, and more. This is a different, evolving strategy to give bringing more qualified traffic to your website from people actively looking for your products and services.

WEBSITE ANALYTICS SETUP

Time Estimate: 1-2 hours

Setup tools and actions that clear visibility into how contacts find and interact with your website, showing exactly which marketing efforts are driving sales and engagement and which need adjustment.

CONVERSION TRACKING

Time Estimate: 1-2 hours

Shows precisely which marketing channels and campaigns are generating actual patient appointments, allowing you to invest more in what works and eliminate wasteful spending.

DESIGN & LAYOUT

DESIGN LAYOUT

Time Estimate: Dependent

Layout brochures, one-pagers, sales documents, white papers, instruction manuals, flyers, and more.

PHOTO EDITING

Time Estimate: Dependent

Change the lighting, size, and clean up images for use in print, online, in social media, and on other platforms.

AUTOMATION & WORKFLOWS

APPOINTMENT REMINDER SEQUENCE

Time Estimate: 1-2 hours

Automatically reminds prospects and customers about upcoming appointments or events via text and email, reducing no-shows by up to 30%, and saving hours of administration work.

FOLLOW-UP AUTOMATION

Time Estimate: 1-3 hours

Systematically follows up with customers and prospects after purchases or conversations to check on progress, answer questions, and encourage future purchases. This strengthens your relationships without adding workload.

LEAD NURTURING WORKFLOW

Time Estimate: 2-4 hours

Converts more website visitors into customers by automatically sending the right information at the right time based on their interests and behavior, eliminating manual follow-up.

BIRTHDAY/ANNIVERSARY SEQUENCES

Time Estimate: 1-2  hours

Strengthens customer loyalty through personalized messages on special dates, creating touchpoints that demonstrate care while subtly encouraging reactivation of lapsed customers. This is a great chance to offer a percentage off or a freebie.

REPUTATION MANAGEMENT

GOOGLE MY BUSINESS OPTIMIZATION

Time Estimate: 1-3 hours

Enhances your Google Business Profile to improve local search visibility and conversion, ensuring you appear prominently when people search for your industry in your area.

ONLINE REVIEW MONITORING SETUP

Time Estimate: 1-2 hours

Creates a real-time monitoring system across all review platforms (Google, Facebook, Yelp, etc.) so you're instantly alerted to any new feedback without having to manually check.

REVIEW RESPONSE TEMPLATES

Time Estimate: 1-2 hours

Provides professionally written, customizable response templates for both positive and negative reviews, ensuring you maintain compliance while effectively addressing feedback.

REPUTATION DASHBOARD CREATION

Time Estimate: 1-2 hours

Gives you a single, clear view of your online reputation across all platforms, showing trends and comparing your ratings to competitors to identify improvement opportunities.

REVIEW GENERATION CAMPAIGN

Time Estimate: 1-3 hours

Implements a systematic approach to gathering reviews from satisfied customers, typically increasing your review count by 300-400% within 90 days, dramatically improving your local search visibility.

NEGATIVE REVIEW RESPONSE STRATEGY

Time Estimate: 1-2 hours

Develops a proactive approach to addressing negative feedback that can often convert unhappy customers into raving fans while showing prospective customers your commitment to satisfaction.

LEAD GENERATION

LEAD MAGNET CREATION

Time Estimate: 2-4 hours

Develops valuable downloadable content that converts website visitors into leads by offering solutions to their pain points in exchange for contact information.

LEAD CAPTURE CAMPAIGN

Time Estimate: 1-3 hours

Builds a complete system to attract potential customers, capture their information, and nurture them toward purchasing and generating a steady stream of qualified leads.